The U.S. Environmental Protection Agency (EPA) noted in their most recent Light Duty Fuel Economy Trends
report that Mazda Motor Corporation is the most fuel-efficient auto
manufacturer in the U.S. With the highest fleet-wide adjusted fuel
economy performance of 27.1 miles per gallon (MPG), and the lowest CO2 emissions of 328, Mazda led the chart for model year (MY) 2012.
While still retaining the fun-to-drive characteristics for which
Mazda is known, the company had the second largest increase (2.1 MPG) in
the report over their MY 2011 MPG (25.0). Mazda has achieved the
highest fuel efficiency of any other mainstream automotive manufacturer
in the industry, without offering a hybrid or electric vehicle. Mazda's unique SKYACTIV® TECHNOLOGY
has made this level of efficiency possible. SKYACTIV is a suite of
component and engineering technologies that incorporate ultra-high
compression ratio gasoline engines, super-efficient manual and automatic
transmissions, lightweight chassis and body components, reduced rolling
resistance and low-drag body styling.
"Mazda has long had a history of doing things differently, and SKYACTIV TECHNOLOGY is no exception," said Jim O'Sullivan,
president and CEO, Mazda North American Operations. "While other
manufacturers have turned their attention to hybrids and electric cars,
we chose to focus on perfecting the base technology used in more than 90
percent of the cars and SUVs sold today: the internal combustion
engine. Through analyzing and refining this technology, as well as every
other component in a modern automobile, Mazda has been able to achieve
class-leading fuel economy in nearly every segment it competes in, and
bring that technology – at an affordable price – to every customer."
Mazda's SKYACTIV TECHNOLOGY brought the company to the forefront of fuel efficiency through such vehicles as the all-new 2014 Mazda3, the 2014 Mazda6, and the 2014 CX-5.
Mazda3 reaches near best-in-class fuel economy with 41 highway MPG when
equipped with the i-ELOOP energy regeneration system. Mazda6 equipped
with i-ELOOP achieves class- leading fuel economy with 40 highway MPG.
At 35 MPG, CX-5 still retains the title of the highest highway MPG of
any SUV in North America, including hybrids.
Come test drive a Mazda today at Liberty Mazda and be sure to like us on Facebook and follow us on Twitter for further news and updates.
Mazda North American Operations (MNAO) is collaborating with St. Jude Children's Research Hospital®,
American Red Cross, American Heart Association, and Mazda Foundation
for its all-new charitable giving campaign set to run throughout the
2013 holiday season. For every new Mazda sold during the Mazda Drive for Good campaign, Mazda will donate $100
to one of these four national charities as, selected by the new Mazda
owner. Additionally, and uniquely Mazda, for every vehicle test-drive
during the Mazda Drive for Good campaign, Mazda will donate one hour of
charitable service from its employees and dealers across the nation, to
begin in the 2014 calendar year.
"Mazda and its dealers have always had a history of charitable giving
and it is time that we include our customers in doing good things for
those in need," said Jim O'Sullivan,
president and CEO, MNAO. "In typical Mazda fashion, it isn't just about
writing a check. That is why we wanted to go the extra mile and donate
an hour of charitable service for every test drive. Mazda, its
employees, and dealers want to give not only their money, but also time,
attention, and hard work to help others."
The Mazda Drive for Good event will run from November 25, 2013 through January 2, 2014.
In addition to the four national charity organizations, Mazda Dealer
Marketing Groups around the nation also have the opportunity to select a
fifth local charity that enables new Mazda owners to select a charity
option closer to home.
In Connecticut, our local charity option is the Where Angels Play Foundation.
St. Jude Children's Research Hospital®:
St. Jude Children's Research Hospital is leading the way the world
understands, treats and defeats childhood cancer and other deadly
diseases. St. Jude has the world's best survival rates for the most
aggressive childhood cancers, and treatments invented at St. Jude have
helped push the overall childhood cancer survival rate from 20 percent
to 80 percent since we opened more than 50 years ago. St. Jude is
working to drive the overall survival rate for childhood cancer to 90
percent in the next decade. St. Jude freely shares the breakthroughs we
make, and every child saved at St. Jude means doctors and scientists
worldwide can use that knowledge to save thousands more children.
Families never receive a bill from St. Jude for treatment, travel,
housing and food – because all a family should worry about is helping
their child live. Join the St. Jude mission by visiting stjude.org or following St. Jude on facebook.com/stjude and twitter.com/stjude.
American Red Cross:
The American Red Cross shelters, feeds and provides emotional support to
victims of disasters; supplies about 40 percent of the nation's blood;
teaches skills that save lives; provides international humanitarian aid;
and supports military members and their families. The Red Cross is a
not-for-profit organization that depends on volunteers and the
generosity of the American public to perform its mission. For more
information, please visit redcross.org or visit us on Twitter at @RedCross.
American Heart Association:
The American Heart Association is devoted to saving people from heart
disease and stroke – America's No. 1 and No. 4 killers. We team with
millions of volunteers to fund innovative research, fight for stronger
public health policies, and provide lifesaving tools and information to
prevent and treat these diseases. The Dallas-based
association is the nation's oldest and largest voluntary organization
dedicated to fighting heart disease and stroke. To learn more or to get
involved, call 1-800-AHA-USA1, visit www.heart.org or call any of our offices around the country.
Mazda Foundation:
Acting on a strong sense of responsibility to give something back to the
communities in which it operates, Mazda established a philanthropic
foundation. As the corporate foundation of Mazda North American
Operations, it has awarded over $8 million to worthwhile causes across the United States since its initial grants in 1992.
Come test drive a new Mazda at Liberty Mazda and help us give back. Be sure to check us out on Facebook and Twitter for further news and updates.
The completely redesigned 2014 Mazda6 mid-size sedan was today named "Car of the Year" by Popular Mechanics, an award-winning special interest magazine covering the best of today's technologies and beyond. Combined with SKYACTIV TECHNOLOGY
– the umbrella term for a host of performance-oriented, fuel-saving
engine, transmission, body and chassis components – this
third-generation Mazda6 features even more all-new groundbreaking
Mazda-engineered technology.
"To be named 'Car of the Year' by a publication as esteemed as Popular Mechanics is as flattering as it is humbling," said Jim O'Sullivan,
president & CEO, Mazda North American Operations (MNAO). "And the
continued success of the 2014 Mazda6 is a testament to the brand's
'clean slate' approach, where everyone from every team – R&D and
design to strategy and marketing – rolled up their proverbial sleeves to
answer the question 'If we could start all over, what can we do
better?' We believe in 'One Team, One Mazda' and it is a proud honor to share this accolade with the entire global Mazda family."
After a year of test driving the latest automotive offerings, PM's
automotive editors and contributors judged vehicles and selected the
Car of the Year for its overall excellence and their top 10 choices by
segment. The Car of the Year is the vehicle that best exemplifies
qualities that are most important to Popular Mechanics readers:
affordability, utility, fuel efficiency, performance, innovation and
bold design. The SKYACTIV family of engines garnered an Automotive
Excellence Award last year in the "Technical Innovation" bonus category.
"At Popular Mechanics, we love it when bold engineering and great design come together," said Jim Meigs, editor-in-chief, Popular Mechanics.
"The Mazda6 really impressed us with how well it delivers so many
things modern car owners want: great mileage, fun road-handling, upscale
features and looks – and remarkable value."
From the global debut of the capacitor-based regenerative engine braking system i-ELOOP to the North American introductions of the front collision-detecting Smart City Brake Support (SCBS) system and SKYACTIV-D
2.2-liter clean diesel engine, the 2014 Mazda6 has been the dynamic
brand ambassador to shake up the mid-size segment stasis by turning its
stifled amps to 11. By offering unmatched driving capability, excellent
performance, striking design, exceptional safety and best-in-class
highway fuel economy (40 MPG), this four-door family sedan thrives on
surpassing expectations.
Available in three trim levels – Sport, Touring and Grand Touring – all Mazda6 vehicles are currently fitted with a SKYACTIV-G 2.5-liter gasoline engine, which can be paired with a choice of transmissions: the SKYACTIV-MT six-speed manual or SKYACTIV-Drive six-speed automatic. Featuring the lean, muscular character lines of the KODO "Soul of Motion" design language, the 2014 Mazda6 touts 184 horsepower at 5,700 rpm and 185 lb-ft of torque at 3,250 rpm.
Shapely and sophisticated, Mazda6 also offers a best-in-class
coefficient of drag as low as 0.26 (Grand Touring only) as well as an
impressive EPA-rated fuel efficiency of 25 city/37 highway/29 combined
MPG when equipped with the standard manual transmission.
Automatic-equipped vehicles see fuel economy increased to an
EPA-estimate rating of 26 city/38 highway/30 combined. When coupled
with i-ELOOP, which is part of the Technology Package (Grand Touring
only), fuel economy is a best-in-class EPA rating of 28 city/40
highway/32 combined MPG.
The SKYACTIV-D 2.2L engine is expected to go on sale in North America
in late spring of 2014. Final specifications and packaging information
of the diesel engine and trim combinations will be announced closer to
its on-sale date.
Named a 2013 Top Safety Pick+ by the Insurance Institute for Highway Safety (IIHS), the all-new i-ACTIVSENSE
suite of safety technologies utilizes sensing devices such as milliwave
radars and cameras to support the driver in recognizing hazards,
avoiding collisions and minimizing damage, should accidents occur.
While these systems will not eliminate accidents, their intent is to
minimize them and reduce the severity of a crash. Safety features vary
by trim level.
Standard safety features for all 2014 Mazda6 models include six
airbags (front, side and full side-curtain), whiplash-reducing front
headrests, power-assisted ventilated front and solid rear disc brakes,
anti-lock brakes (ABS) with Electronic Brakeforce Distribution (EBD) and
Brake Assist, daytime running lights, Dynamic Stability Control (DSC), a
Traction Control System (TCS), hill launch assist, a fold-away brake
pedal assembly, a trunk entrapment release system, a tire pressure
monitoring system (TPMS), three-point safety belts for all seating
positions, front seatbelt pretensioners with force limiters as well as
Lower Anchors and Tethers for Children (LATCH).
Touring models feature a Blind Spot Monitoring (BSM) system and Rear
Cross Traffic Alert (RCTA) as standard equipment with the Smart City
Brake Support (SCBS) system available as part of an optional package.
Grand Touring models feature BSM, RCTA, SCBS and an Adaptive
Front-lighting System (AFS) as standard equipment. Forward Obstruction
Warning (FOW), Lane Departure Warning System (LDWS) and High Beam
Control (HBC) are available as part of an optional package.
On sale nationwide, the 2014 Mazda6 starts at $20,9902 MSRP. Come test drive a Mazda6 today at Liberty Mazda and don't forget to check us out on Facebook and Twitter for further news and updates.
Motorsports and Mazda are so synonymous one seemingly cannot live
without the other, less yin-and-yang and more peas-and-carrots. And
while the brand may never disconnect from its Zoom-Zoom roots (nor want
to), competitive aggression on the race track need not translate into
gritty, abrasive design. There can be finesse in fire, beauty in
brawn. This was the inspiration behind the latest concepts from Mazda
North American Operations' (MNAO) Irvine, Calif.-based
design team. The four vehicles made their official debuts today at the
annual Specialty Equipment Market Association (SEMA) Show. All-new
2014 Mazda3 and Mazda6
vehicles were utilized to showcase distinctively fresh designs paying
homage to the brand's racing heritage and awakened design direction.
"It's no secret Mazda is going through a design evolution," said Derek Jenkins, design director, MNAO. "With bolder lines and stronger character features stemming from the 'KODO – Soul of Motion'
design language, Mazda's inherent driving dynamics are becoming more
and more visually clear. Instead of only being a behind-the-wheel
experience, the Zoom-Zoom genetic code is further being embraced, not
buried, through increasingly expressive vehicle design."
Club Sport Concepts
Both a Mazda3 and Mazda6 were given "Club Sport" treatments, a
motorsports-inspired motif of neutral grays, blacks and reds represented
in not-so-subtle angular lines reminiscent of a car speeding past your
line of sight. Featuring a Mazda Design-exclusive Composite Grey finish
and Brilliant Black rooftop, the Club Sport 6 Concept is outfitted with
a 14.0:1 low-compression SKYACTIV-D
2.2-liter clean diesel engine. Although this vehicle features a
European-specification engine with an output of 129 kW at 4,500 rpm and
420 nM of torque at 2,000 rpm, the North American clean diesel will be
available in late spring of next year. The SKYACTIV-D 2.2L engine was
most recently seen on U.S. shores during the final season of the
GRAND-AM Rolex GX Series,
where the rookie Mazda6 took the checkered flag nine straight times and
finished the year with manufacturers and rookie-of-the-year driver's
championship honors.
The exterior surface is painted with custom Club Sport graphics,
featuring varying line frequency and width to create a sense of
movement. A Mazda Design custom accessory aero kit was installed, which
features front, rear and side diffusers as well as a rear spoiler – all
in a contrasting Brilliant Black gloss. The Club Sport 6 sits on Rays
57 Motorsport G07FXX 20-inch Black and Machining-colored 10-spoke wheels
wrapped in sticky Yokohama S.drive® 245/35R20 tires. Suspension is
courtesy of an H&R spring kit while custom Brembo two-piece,
six-piston 380x32 drilled brake rotors and a Racing Beat exhaust add the
final sporty touches.
The Club Sport 3 Concept features many similarities with its Mazda6
big brother but with a few extra robust features. With a Mazda
Design-exclusive Slate White exterior finish, this five-door is
furnished with a more ambitious Club Sport paint scheme. Metallic
Silver lines trace along the arches of the wheels, the base of the side
skirts and the contours of the doors and C-pillars. Glossy Light Gray
and matte Black Mica mimic some of these patterns but with louder, wider
direction. Vibrant Red vinyl follows along with thin lines, providing
contrasting texture and dynamic flow. The only other non-painted
surfaces are the dramatic alpha and numeric Black vinyl call-outs of the
fuel door, tire size and SKYACTIV®[1] TECHNOLOGY pronounced across the hood.
Like the Club Sport 6, the Mazda3 variant features a Mazda
Design-developed accessory aero kit which adds the body
color-contrasting Brilliant Black front, rear and side diffusers along
with a new rear spoiler style. Designed in North America,
this aero kit will be made available for all 2014 Mazda3 vehicles sold
worldwide. Pricing will be announced closer to its on-sale date.
Equipped with a SKYACTIV-G
2.5-liter gasoline engine, the Club Sport 3 features a modified
SKYACTIV-Drive six-speed manual transmission derived from Mazda's CX-5
compact SUV. Using a short 4.7:1 final drive ratio, the gearing is 20
percent shorter than in a SKYACTIV-G 2.0-liter-equipped Mazda3. The
Club Sport 3 also utilizes a Wavetrac® helical limited-slip differential
for additional torque. Added performance features include a CUSCO
coilover kit, a Racing Beat performance exhaust and Brembo two-piece,
six-piston 380x32 drilled brake rotors. Rays 57 Motorsport G07FXX
20-inch Black and Machining-colored 10-spoke wheels are packaged with
Bridgestone Potenza™ RE-11 235/35R19 road-gripping performance tires.
Not to be outdone, the Club Sport 3's interior offers its own "pop"
with Red aniline leather throughout – seat trim, door panel inserts,
center console, IP decor and a steering wheel stripe. Premium Black
leather is reserved for the steering wheel, arm rest, emergency brake
and shifter boot. The front seats feature perforated leather within the
seat bolsters with a diffusing line pattern in the seat back creating a
"3," identical to the Metallic Silver numeral painted onto the
vehicle's driver's side door. Stitching patterns also spared no expense
with trapezoidal Momo-inspired contrast-Red stitching on the steering
wheel and double-stitched tonal deck seams on the doors, seats and IP.
The steering wheel features a single Red aniline leather strip at the
minimalist but top-of-mind high-noon position.
Vector 3 Concept
Shifting gears from fast to fashion, the Vector 3 Concept offers a
different take on controlled aggression. First on the exterior, the
base color is Soul Red, a stock Mazda hue as sultry and intense as the
certain little black dress that takes your breath away. Derived from
Soul Red is a Mazda Design custom blend of Deep Crimson in varying
shades of depth to highlight the "fractured line" treatment of the paint
finish's vector pattern. Following the form in which reflections
bounce off the vehicle's KODO design facets, the vector shapes of
variable length and width are identical on other side of the concept
car. Although a pattern inspired from the runways of the fashion elite,
the Vector 3 hones its attitude from the world of active lifestyle and
performance wear. Fitting like a stylish pair of cross-trainers, the
Vector 3 offers little fuss but commands plenty of attention.
A set of Rays Volk Racing Original G25 19-inch wheels are encased in
road-hugging Yokohama S.drive® 225/40R19 performance tires. Other
performance features include an H&R spring kit and Brembo two-piece
custom four-piston 365x29 drilled rotors.
Ceramic 6 Concept
Continuing on the theme of uncompromised performance draped with
unconventional yet beautiful design enters the Ceramic 6 Concept. While
similar to the Vector 3 in that its design pattern is identical on
either side, this also is where the likeness ends. And where the Club
Sport concept vehicles emphasized their racing heritage, the Ceramic 6
focuses on racing patterns.
The Ceramic 6's exterior finish is an eponymous Ceramic White
littered with Taupe Silver accent stripes. Such as the linear frequency
patterns found on the likes of couture dresses and flowing fabrics,
Ceramic 6's garb radiates a presence of serenity and pureness. Using a
base metallic followed by a satin quality clear paint, the vehicle's
matte white finish was achieved.
Matching its accent lines Ceramic 6 rides on Rays Volk Racing
Original G25 10-spoke, 20-inch wheels finished in Taupe Silver.
Performance accessories include an H&R spring kit, a Racing Beat
custom dual-exhaust and custom Brembo two-piece, six-piston 380x32
drilled rotors.
The interior resembles something out of a Milan
fashion studio with premium soft leathers, intricate stitching and
overlapping weave patterns. Easily an outfit that can be presented on
the runway, the Ceramic 6 further distances itself from the Club Sport
6. Where the Club Sport represented motorsports and historical drives,
the Ceramic 6 is reminiscent of Rodeo Drive. Yet as dissimilar in
design as the two mid-size sedans are, no one can deny that they remain
genetic twins – built to perform and handle roads with prowess,
regardless the exterior's cloak.
Featuring supple full-grain leather all around, the White presents a
canvas clean in appearance that boldly complements the dark interior
features such as the premium Black leather of the steering wheel, arm
rests, emergency brake and center console. Accented metallic details
provide a warm transition between the tones. Wrapped in Black leather,
the steering wheel displays Light White Momo-style stitching and
finished with a matching leather strip at the high-noon position.
Comprising the front and rear seat inserts are interwoven light and
dark White leather while hand-sewn Burgundy stitching further highlights
the dynamic contrasting design. Light White leather inserts featuring
the same hand-sewn Burgundy stitching pattern adorn the doors and is
featured along the instrument panel decor in the same fashion.
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