Wednesday, November 6, 2013

Mazda Concepts Blend Heritage with Contemporary, Couture Designs at 2013 SEMA Show

Motorsports and Mazda are so synonymous one seemingly cannot live without the other, less yin-and-yang and more peas-and-carrots.  And while the brand may never disconnect from its Zoom-Zoom roots (nor want to), competitive aggression on the race track need not translate into gritty, abrasive design.  There can be finesse in fire, beauty in brawn.  This was the inspiration behind the latest concepts from Mazda North American Operations' (MNAO) Irvine, Calif.-based design team.  The four vehicles made their official debuts today at the annual Specialty Equipment Market Association (SEMA) Show.  All-new 2014 Mazda3 and Mazda6 vehicles were utilized to showcase distinctively fresh designs paying homage to the brand's racing heritage and awakened design direction.

"It's no secret Mazda is going through a design evolution," said Derek Jenkins, design director, MNAO.  "With bolder lines and stronger character features stemming from the 'KODO – Soul of Motion' design language, Mazda's inherent driving dynamics are becoming more and more visually clear.  Instead of only being a behind-the-wheel experience, the Zoom-Zoom genetic code is further being embraced, not buried, through increasingly expressive vehicle design."


Club Sport Concepts
Both a Mazda3 and Mazda6 were given "Club Sport" treatments, a motorsports-inspired motif of neutral grays, blacks and reds represented in not-so-subtle angular lines reminiscent of a car speeding past your line of sight.  Featuring a Mazda Design-exclusive Composite Grey finish and Brilliant Black rooftop, the Club Sport 6 Concept is outfitted with a 14.0:1 low-compression SKYACTIV-D 2.2-liter clean diesel engine.  Although this vehicle features a European-specification engine with an output of 129 kW at 4,500 rpm and 420 nM of torque at 2,000 rpm, the North American clean diesel will be available in late spring of next year.  The SKYACTIV-D 2.2L engine was most recently seen on U.S. shores during the final season of the GRAND-AM Rolex GX Series, where the rookie Mazda6 took the checkered flag nine straight times and finished the year with manufacturers and rookie-of-the-year driver's championship honors. 

 
The exterior surface is painted with custom Club Sport graphics, featuring varying line frequency and width to create a sense of movement.  A Mazda Design custom accessory aero kit was installed, which features front, rear and side diffusers as well as a rear spoiler – all in a contrasting Brilliant Black gloss.  The Club Sport 6 sits on Rays 57 Motorsport G07FXX 20-inch Black and Machining-colored 10-spoke wheels wrapped in sticky Yokohama S.drive® 245/35R20 tires.  Suspension is courtesy of an H&R spring kit while custom Brembo two-piece, six-piston 380x32 drilled brake rotors and a Racing Beat exhaust add the final sporty touches.

The Club Sport 3 Concept features many similarities with its Mazda6 big brother but with a few extra robust features.  With a Mazda Design-exclusive Slate White exterior finish, this five-door is furnished with a more ambitious Club Sport paint scheme.  Metallic Silver lines trace along the arches of the wheels, the base of the side skirts and the contours of the doors and C-pillars.  Glossy Light Gray and matte Black Mica mimic some of these patterns but with louder, wider direction.  Vibrant Red vinyl follows along with thin lines, providing contrasting texture and dynamic flow.  The only other non-painted surfaces are the dramatic alpha and numeric Black vinyl call-outs of the fuel door, tire size and SKYACTIV®[1] TECHNOLOGY pronounced across the hood. 

Like the Club Sport 6, the Mazda3 variant features a Mazda Design-developed accessory aero kit which adds the body color-contrasting Brilliant Black front, rear and side diffusers along with a new rear spoiler style.  Designed in North America, this aero kit will be made available for all 2014 Mazda3 vehicles sold worldwide.  Pricing will be announced closer to its on-sale date.

Equipped with a SKYACTIV-G 2.5-liter gasoline engine, the Club Sport 3 features a modified SKYACTIV-Drive six-speed manual transmission derived from Mazda's CX-5 compact SUV.  Using a short 4.7:1 final drive ratio, the gearing is 20 percent shorter than in a SKYACTIV-G 2.0-liter-equipped Mazda3.  The Club Sport 3 also utilizes a Wavetrac® helical limited-slip differential for additional torque.  Added performance features include a CUSCO coilover kit, a Racing Beat performance exhaust and Brembo two-piece, six-piston 380x32 drilled brake rotors.  Rays 57 Motorsport G07FXX 20-inch Black and Machining-colored 10-spoke wheels are packaged with Bridgestone Potenza™ RE-11 235/35R19 road-gripping performance tires.

Not to be outdone, the Club Sport 3's interior offers its own "pop" with Red aniline leather throughout – seat trim, door panel inserts, center console, IP decor and a steering wheel stripe.  Premium Black leather is reserved for the steering wheel, arm rest, emergency brake and shifter boot.  The front seats feature perforated leather within the seat bolsters with a diffusing line pattern in the seat back creating a "3," identical to the Metallic Silver numeral painted onto the vehicle's driver's side door.  Stitching patterns also spared no expense with trapezoidal Momo-inspired contrast-Red stitching on the steering wheel and double-stitched tonal deck seams on the doors, seats and IP.  The steering wheel features a single Red aniline leather strip at the minimalist but top-of-mind high-noon position.

Vector 3 Concept
Shifting gears from fast to fashion, the Vector 3 Concept offers a different take on controlled aggression.  First on the exterior, the base color is Soul Red, a stock Mazda hue as sultry and intense as the certain little black dress that takes your breath away.  Derived from Soul Red is a Mazda Design custom blend of Deep Crimson in varying shades of depth to highlight the "fractured line" treatment of the paint finish's vector pattern.  Following the form in which reflections bounce off the vehicle's KODO design facets, the vector shapes of variable length and width are identical on other side of the concept car.  Although a pattern inspired from the runways of the fashion elite, the Vector 3 hones its attitude from the world of active lifestyle and performance wear.  Fitting like a stylish pair of cross-trainers, the Vector 3 offers little fuss but commands plenty of attention.


A set of Rays Volk Racing Original G25 19-inch wheels are encased in road-hugging Yokohama S.drive® 225/40R19 performance tires.  Other performance features include an H&R spring kit and Brembo two-piece custom four-piston 365x29 drilled rotors.

Ceramic 6 Concept
Continuing on the theme of uncompromised performance draped with unconventional yet beautiful design enters the Ceramic 6 Concept.  While similar to the Vector 3 in that its design pattern is identical on either side, this also is where the likeness ends.  And where the Club Sport concept vehicles emphasized their racing heritage, the Ceramic 6 focuses on racing patterns.

The Ceramic 6's exterior finish is an eponymous Ceramic White littered with Taupe Silver accent stripes.  Such as the linear frequency patterns found on the likes of couture dresses and flowing fabrics, Ceramic 6's garb radiates a presence of serenity and pureness.  Using a base metallic followed by a satin quality clear paint, the vehicle's matte white finish was achieved.

Matching its accent lines Ceramic 6 rides on Rays Volk Racing Original G25 10-spoke, 20-inch wheels finished in Taupe Silver. Performance accessories include an H&R spring kit, a Racing Beat custom dual-exhaust and custom Brembo two-piece, six-piston 380x32 drilled rotors.

The interior resembles something out of a Milan fashion studio with premium soft leathers, intricate stitching and overlapping weave patterns.  Easily an outfit that can be presented on the runway, the Ceramic 6 further distances itself from the Club Sport 6.  Where the Club Sport represented motorsports and historical drives, the Ceramic 6 is reminiscent of Rodeo Drive.  Yet as dissimilar in design as the two mid-size sedans are, no one can deny that they remain genetic twins – built to perform and handle roads with prowess, regardless the exterior's cloak.

Featuring supple full-grain leather all around, the White presents a canvas clean in appearance that boldly complements the dark interior features such as the premium Black leather of the steering wheel, arm rests, emergency brake and center console.  Accented metallic details provide a warm transition between the tones.  Wrapped in Black leather, the steering wheel displays Light White Momo-style stitching and finished with a matching leather strip at the high-noon position. 

Comprising the front and rear seat inserts are interwoven light and dark White leather while hand-sewn Burgundy stitching further highlights the dynamic contrasting design.  Light White leather inserts featuring the same hand-sewn Burgundy stitching pattern adorn the doors and is featured along the instrument panel decor in the same fashion.

Check out Liberty Mazda and find us on Facebook and Twitter for further news and updates.

Wednesday, October 30, 2013

Mazda to Exhibit All New Mazda3 at Tokyo Motor Show

Mazda Motor Corporation will showcase the recently-released Mazda Axela (known as Mazda3 here in the States) with a variety of engine types at the 2013 Tokyo Motor Show. Mazda's latest models and technologies, such as to the Mazda CX-5 crossover SUV and the flagship Mazda Atenza (Mazda6 here), will also be on display. Both models feature SKYACTIV TECHNOLOGY and the KODO—Soul of Motion design theme. The 43rd Tokyo Motor Show opens to the public on November 23 at Tokyo Big Sight. The Mazda Axela goes on sale in Japan on November 21.
All-new Axela Sport '20S Touring L Package'
All-new Axela Sport '20S Touring L Package'

The company's theme for this year's Tokyo Motor Show is "Mazda defies convention to keep fun-to-drive alive." The theme expresses the company's desire to introduce people all around the world to the joy of driving that is unique to the Mazda brand. This goal is supported by four pillars; SKYACTIV TECHNOLOGY, opening up new possibilities in both environmental and driving performance; KODO design, which expresses a dynamic and powerful life force; Mazda's safety philosophy Mazda Proactive Safety; and a new-generation car connectivity system called Mazda Connect.

The Mazda3 is a core model in the Mazda line-up accounting for more than thirty percent of the company's global sales volume, and it is the third of Mazda's new generation vehicles to be completely redesigned. At the Tokyo Motor Show, the Mazda3 SKYACTIV-CNG Concept, which runs on compressed natural gas (CNG), will be exhibited for the first time alongside gasoline, hybrid, and diesel-engine models. Mazda is proposing the new Axela as a 'multi-solution.' Capable of using a diverse range of energy sources, every model still offers Mazda's trademark fun-to-drive experience. Furthermore, regardless of fuel-type, all models in the Mazda3 line-up feature SKYACTIV engines—a testament to the versatility of SKYACTIV TECHNOLOGY.

The new Mazda stand will also feature technology exhibits explaining Mazda's unique Human Machine Interface (HMI) and car connectivity system. Alongside new-generation models such as the Mazda CX-5 and Mazda6, the displays show Mazda's most recent technologies and hint at the direction of future models.

Lists of exhibits
Reference
exhibits
Mazda Axela Sport SKYACTIV-D 2.2 [2 units] On sale Jan 2014
Mazda3 SKYACTIV-CNG Concept World premiere
Special Edition Mazda Demio On sale Dec 2013
Mazda Atenza ASV-5 (Advanced Safety Vehicle)
Currently
available
models
Mazda Axela Sport (SKYACTIV-G 2.0 & 1.5) [3 units]; Mazda Axela Hybrid (SKYACTIV-HYBRID) [2 units]; Mazda Atenza Sedan and Wagon [2units]; Mazda CX-5 [2 units]; Mazda Premacy (Mazda5); Mazda Biante Granz (special needs vehicle); Mazda Roadster (MX-5); and Mazda Flairwagon Custom micro-mini
Technology
exhibits
Interior model of the all-new Axela, SKYACTIV-HYBRID engine model, SKYACTIV-D 2.2 engine model, etc.
  • - In addition to the above, Mazda will also participate in the SMART MOBILITY CITY 2013 exhibition organized by the SMART MOBILITY CITY 2013 executive committee and the Japan Automobile Manufacturers Association.

Summary of major exhibits
Mazda Axela
Featuring i-ACTIVSENSE advanced safety technologies and a new car connectivity system called Mazda Connect, the Axela is the most recent Mazda model to be fully redesigned. With the full suite of SKYACTIV technologies and KODO design, the all-new Axela incorporates Mazda's latest technologies and trademark driving pleasure. The company will offer the model with three different powertrain options (gasoline, diesel and hybrid) making it the first Japanese maker to do so in the Japanese market. At the Tokyo Motor Show, with the addition of the CNG concept model, the new Axela is being offered as "multi-solution" to the diverse needs of customers around the world.
  • SKYACTIV-G 2.0/1.5-liter gasoline engine
    The 2.0-liter engine is paired with a 4-2-1 exhaust system which contributes to the combustion efficiency of this high compression engine. Compared to the previous model with a 4-1 exhaust system (FWD Sport with automatic transmission under JC08 test mode) it offers more torque and approximately 9 percent improved fuel economy. The 1.5-liter gasoline engine model offers greatly increased torque and approximately 26 percent improved fuel economy (comparing FWD sedan with automatic transmission under JC08 test mode).
  • SKYACTIV-HYBRID
    The hybrid models pairs an electric motor with a specially-designed 2.0-liter SKYACTIV-G gasoline engine. It realizes both exhilarating driving performance and outstanding fuel economy performance of 30.8 km/L under JC08 test mode.
  • SKYACTIV-D 2.2-liter diesel engine
    The diesel engine model offers torque comparable to a 4.0-liter V8 gasoline engine while meeting Japan's Post-New Long-Term regulations without the need for expensive NOx aftertreatment systems.
  • Mazda3 SKYACTIV-CNG Concept (reference exhibit)
    Demand for CNG-powered vehicles is increasing all over the world and the SKYACTIV-CNG Concept adopts a dual fuel system that runs on both gasoline and CNG. CNG engines must burn fuel at high pressure and because the SKYACTIV-G gasoline engine already achieves a high compression ratio it can easily be modified for CNG with only minor modifications. Vehicles with CNG engines reduce emissions by about 20 percent compared to those with gasoline engines of the same displacement. Mazda proposes the Mazda3 SKYACTIV-CNG Concept as a potential way to offer driving pleasure to even more customers around the world while reducing impact on the environment at the same time.

Mazda3 SKYACTIV-CNG Concept (reference display)
Mazda3 SKYACTIV-CNG Concept (reference display)

Mazda CX-5
This crossover SUV was the first of Mazda's new-generation products incorporating both SKYACTIV TECHNOLOGY and KODO design. With its bold and dynamic design, responsive driving performance, outstanding environmental and safety performance, and packaging that ensures a comfortable and enjoyable ride for all onboard, it is not surprising that the CX-5 is winning awards in markets around the world. In addition to being named Japan Car of the Year 2012-2013, the model was the best-selling SUV in the country in 2012.

Mazda Atenza
Sporty and refined in both performance and looks, Mazda's flagship also offers the highest level of safety and environmental performance. From the i-ELOOP brake energy regeneration system to the i-ACTIVSENSE advanced safety technologies, the Atenza offers the very best of Mazda's engineering and craftsmanship.

Mazda Atenza ASV-5
The Atenza ASV-5 is equipped with futuristic safety systems. In a world-first, one of these systems enables automobiles with an in-car autonomous sensor to communicate with streetcars, helping to prevent collisions and support a smooth and safe flow of traffic. Mazda's aim is to support safe and smooth coordination between automobiles and streetcars, in which there is renewed interest as an eco-friendly form of public transportation. Mazda began trials on public roads using ITS in September 2013 and the system was demonstrated at the 20th ITS World Congress Tokyo 2013 held earlier in October.

Mazda Atenza ASV-5 (Advanced Safety Vehicle)
Mazda Atenza ASV-5 (Advanced Safety Vehicle)

Check out the Mazda3's at Liberty Mazda and make sure to stay tuned on our Facebook and Twitter for future news and updates.

Tuesday, October 22, 2013

Fall Maintenance Tips!

Fall is here and winter is coming! Here are some maintenance tips to keep your car looking good and running smoothly: 
  • Wax your car
  • Replace carpeted mats with rubber or waterproof mats
  • Replace your windshield wipers if they are more than six months old
  • Top off your windshield wiper fluid (if it’s especially cold, use fluid with de-icer)
  • Check your radiator coolant level when your car has been idle for a while (never open the cap when the car is hot)
  • Check all hoses for wear or leaks
  • Make sure all your lights (headlamps, brake lights, tail lights, signals) are working

Wednesday, October 16, 2013

Rear-Wheel Drive, Front-Wheel Drive, 4-Wheel Drive, and All-Wheel Drive Simplified.



Rear-wheel drive (RWD) cars have the back wheels pushing the car along. Most race cars have RWD because the driver can still steer if the wheels break loose and, in straight acceleration, a car tilts back, giving more traction to the rear wheels.

Front-wheel drive (FWD) cars have the front wheels pulling the car along. Front wheel drive cars are safer to drive in the snow and rain than rear wheel drive cars because there is more weight over the drive wheels, offering better traction. They also typically get better fuel economy.

Four-wheel drive (4WD) cars are different from all wheel drive (AWD) in that four wheel drive is an option from rear-wheel drive, while all-wheel drive drives all wheels on all surfaces continuously. Four-wheel drive (low mode) offers significant off road driving capability.

Wednesday, October 9, 2013

Car Terminology 101: What does the "V" in "V6" stand for?



Have you ever heard someone talking about a V6 or V8 engine and wondered what the "V" stood for? Well, turns out it actually doesn't stand for anything! The V refers to the geometric arrangement of the cylinders and pistons. When viewed from the front of the engine the cylinders will form a V.

If you ever hear someone say "V4", they don't know what they're talking about, because it doesn't exist. If an engine has four cylinders, they are arranged in a straight line. The specifications will usually say I4, which is short for inline 4.  However, there are also inline 6 and 8 cylinder engines.

Tuesday, October 1, 2013

How Can I Keep My Car Paint Looking New?

Tip: If you are going to wash your car often and use automatic car washes over hand washing, make sure you take your vehicle to a touch less car wash rather than a standard one. The contact between your car and the brushes can wear down your auto body paint and cause damage quickly.

Wednesday, September 25, 2013

5 Easy Steps on How To Beat Your Friends in Go-Kart Races

1. Have good posture. This leads to better turning control.
2. Learn how to make an efficient turn (see above picture).
3. Do most of your breaking before you start turning. The less time you're on the break during the turn, the faster you will go and the wheels won't lock.
4. Pass people by being faster at turns and cruising by them at the apex.
5.  Go full-throttle on the straightaways.

Then enjoy a victory dance after you win.